This project for Predilection, a second-hand clothing boutique located on Rue de Turenne in Paris, embodies the fusion of sculpture, design, and architecture. Every detail has been meticulously crafted to create an immersive space, offering a unique and tailor-made customer experience. This design project reflects a mastery that transforms the space into a truly sensory experience, highlighting the subtle interaction between light and material.

Prédilection is not just a clothing store; it is a true laboratory of materials. Each garment reveals its uniqueness through precise cuts, bold styles, and carefully selected textures. The primary goal was to elevate these elements by designing an environment that showcases the visual and tactile richness of the clothing, transforming the boutique into a space for sensory exploration.

The artistic direction and overall concept rest on complete immersion in an industrial universe, immersing visitors in an atmosphere inspired by construction sites. Materials such as galvanized steel, precast concrete, and aluminum rails, carefully arranged, create a framework that is both raw and refined. These elements, with their neutral tones and raw textures, form a clean backdrop. The contrast between the brutality of the materials and the delicacy of the fabrics emphasizes the importance of texture and substance, revealing and magnifying each piece.

The project skillfully combines design and functionality, centered around a modular structure made of scaffolding that immediately immerses visitors in an industrial setting. Flexible and adaptable according to the seasons, this dynamic arrangement optimizes the display of garments. Precast concrete blocks, carefully positioned, serve as podiums, seating, and displays, adding a raw and versatile character to the space. At the back, the fitting rooms, designed as immersive installations with luminous tubes and reflective panels, create an illusion of infinity. Hidden behind a shelf resembling a construction partition, they reinforce the atmosphere of an evolving site. This blend of industrial aesthetics and practicality defines the boutique’s identity.

In addition to the on-site installations, several sculptures subtly enrich the atmosphere of the boutique through their integration into the space. They do not merely decorate; they merge art, architecture, and design to create a sensory and immersive journey where the visitor’s perception becomes central. Through subtle plays of reflection and deformation, light and material interact, enriching the visual experience.

This approach emphasizes notions of perception and space-time, where light and material interact to manipulate and disturb visitors’ perceptions. They generate optical illusions and infinite perspectives, inviting visitors to reassess their vision of space and immersing them in a visual experience that challenges conventions and enhances their understanding of the environment and materiality.